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Estée Lauder’s Discounts in China Loom over "Biggest" Restructuring Yet

Published October 7, 2025
Published October 7, 2025
Troy Ayala

Key Takeaways:Estée Lauder CEO sees the company as renewed after leadership shuffle amid “biggest” organizational transformation in the company’s history.The company may have gotten overpaid during the post-COVID boom in China, and should’ve reinvested in infrastructure, one analyst said.  Early signs of stabilization but structural challenges in Asia Pacific, China, and the US persist.Not long ago, Estée Lauder was Wall Street’s beauty darling. After shedding $100 billion in market value in under four years, recently appointed Chief Executive Officer Stéphane de la Faverie is trying to convince investors it can return to its former glory, or at least to more stable ground.The French executive, who in January took over the family-controlled New York beauty giant behind names like Clinique, MAC Cosmetics, Tom Ford, and Jo Malone, is leading a sweeping restructuring plan that includes the review of its portfolio of over 20 brands as it grapples with a weak travel-retail business, a loss-making US market, and a Chinese and American consumer increasingly focused on value. The goal: to restore sustainable growth and position Estée Lauder as “the best consumer-centric prestige beauty company.”“This is the biggest organizational transformation that we have done in our history,” de la Faverie said late in August on his Beauty Reimagined strategy as the company expands its profit and growth recovery plan to significantly change its operating model.

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